Alcohol Addiction, despite the stigma society places on it, is more common than people realize. In the United States more than 6 percent of adults – 15.1 million people– struggle with an Alcohol Use Disorder (AUD).

At Pure Recovery, there is no stigma or judgment for people seeking treatment for a dependency or addiction to alcohol.

Our treatment plans focus on evidence-based programs – approaches to recovery that are rooted in science and medicine.

Pure Recovery helps our clients move safely through the emotional and physical aspects of alcohol addiction, and we provide them with tools to overcome the underlying genetic and psychological causes of substance abuse and dependency.

Because alcohol addiction is a brain disease, we use advanced neuroscience treatment methods in addition to evidence-based therapies to heal the brain and restore cognitive functioning for long-term success.

A profound, consistent and lasting recovery from alcohol addiction is always the goal at Pure Recovery.

What is Alcohol Addiction?

It’s important for people to understand that alcohol addiction is a chronic and relapsing brain disease, much like other chronic illnesses that require more than just will power to overcome.

Addiction can cause dramatic changes in the chemical balance of the brain, making it impossible for a person to change or control their behavior without treatment.

There is no single cause of alcoholism and alcohol dependency, but research suggests there are a number of different factors.

A genetic predisposition or family history of alcohol use disorder plays a large role, although environmental causes, as well as mental health issues are key in self-medicating and addictive tendencies.

Alcohol addiction, like other diseases, varies from one person to another. In the most severe, long-term cases, significant physical and psychological damage can occur and lead to other serious health problems.

Not everyone suffering from alcohol addiction drinks heavily every day. There are people who battle alcohol use disorder that may binge drink for a period of time and are then able to stay sober for yet another extended period.

Still, others might find that they rely too heavily on several drinks at night to calm them down or help them sleep.

However addiction to alcohol manifests, it is characterized by a psychological or physical need to drink, and the inability to avoid drinking even when knowing the damaging consequences.

Who Suffers from Alcohol Addiction?

Anyone can develop an addiction to alcohol. According to the Centers for Disease Control and Prevention (CDC), alcohol abuse is responsible for around 1 in 10 deaths for adults in the United States aged 20 to 64 years old.

The CDC defines binge drinking as four or more drinks on one occasion for women and five for men. Heavy drinking is defined as eight or more drinks a week for women and 15 for men.

The younger a person starts drinking alcohol, the more likely they are to develop problems of dependency and even alcohol addiction. A report released by the CDC in 2017 found that underage drinking is on the decline, but that around 1 in 6 high school students reported binge drinking in the last 30 days.

The National Institute on Alcohol Abuse and Alcoholism (NIAAA) released data showing that more than 55 percent of college-aged students drank alcohol in the past month, with 38 percent of those engaging in binge drinking.

Left unchecked, regular, binge, and excessive drinking can lead to adult age alcohol use disorder that often follows a person through the course of their life, leading to missed professional opportunities, chaotic personal relationships and a shorter overall lifespan.


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What are the Symptoms of Alcohol Addiction?

The signs and symptoms of alcohol addiction are sometimes overlooked because drinking is so culturally accepted, and is often associated with social gatherings of all kinds, from family events to professional conferences.

There are, however, signs that someone may be dealing with more than just the occasional drink of alcohol. Some of the following are possible signs a person may be progressing toward alcohol addiction:

  • Develops a very high tolerance for alcohol, or once they start drinking, is unable to quit as soon as the effects of alcohol begin to kick-in
  • Arranges social engagements around the use of alcohol, or chooses groups of friends that regularly drink
  • Consistently appears to be, or complains about being “hung over” from a night of drinking
  • Begins drinking alcohol early in the day, or sneaks drinks of alcohol to get through the rest of the day
  • Frequently has episodes of depression or mood changes that isolate them from their friends, colleagues or loved ones, as a result of too much alcohol use
  • Reaches a point that legal, professional and personal consequences start piling up as a result of drinking

What is Alcohol Addiction Treatment?

Many people are in denial about their issues with excessive drinking and they often maintain it isn’t a problem and they can stop at any time.

Because addiction is a brain disease, it changes the structure and function of the brain. These changes alter the executive functioning of the brain, which regulates impulse control, emotional control, self-monitoring, planning, and other aspects of mental reasoning. In other words, they have lost the ability to monitor and govern their own health and well being.

Left untreated, alcohol addiction damages every aspect of a person’s professional, personal and social life, as well as their mental and physical health. Unfortunately, the outdated stigma associated with addiction treatment is often a barrier for people who need help the most.

Alcohol Detox

At Pure Recovery, clients in our alcohol addiction treatment program begin the first phase of recovery with alcohol detox. This is an important first step because alcohol withdrawal can be dangerous or fatal under certain circumstances.

We pride ourselves on offering a comprehensive, holistic, medically supervised detox program that focuses on the safety and comfort of our clients.

We offer medication-assisted treatment methods when necessary, to ensure our clients safely progress through detox and withdrawal, which can be one of the most difficult aspects of alcohol addiction. Under the care of our physicians, the painful symptoms of withdrawal can be managed safely and comfortably.

Recovery Treatment

After alcohol detox and withdrawal has been completed, our clients begin the formal recovery treatment program that uses evidence-based approaches to identify and treat any underlying psychological issues.

Often times, our clients will enter our program with a dual diagnosis of addiction combined with mental health issues such as depression, anxiety or untreated trauma from the past that may be at the center of the root cause of addiction. It’s crucial to treat both conditions at the same time to provide for lasting recovery.

Individual counseling, along with other therapies like cognitive behavioral therapy, give our clients the tools to manage and overcome cravings and triggers that previously drove addictive behavior.

We take a holistic approach to recovery and work diligently to heal the brain and the whole person using proven addiction therapies, but also through proper diet, and exercise, as well as meditation and mindfulness techniques that can be practiced long after treatment has been completed.

Our 3D Brain Mapping Technology is unique to the addiction treatment industry and is a hallmark of our success. It offers our staff and clients an advanced assessment of brain activity that is monitored throughout treatment. We can see exactly how the brain is healing and improving throughout the entire recovery process.

We outline the 6 Types of Addictive Brain Patterns on our main Addiction Treatment page and this helps many of our clients understand why they have an issue with addiction.

In addition to brain mapping and other therapies mentioned above, we also offer the following addiction treatment modalities:

  • Dialectical Behavior Therapy (DBT)
  • Group Counseling
  • 3D Neurofeedback
  • Trauma Therapy
  • Relapse Prevention Therapy
  • Meditation and Mindfulness
  • Behavior Modification
  • Yoga
  • Acupuncture
  • Massage Therapy

At Pure Recovery, we understand that recovery from alcohol addiction can only be achieved when the whole person is treated.

Call us toll-free at (800) 714-0340 to find out more about our Alcohol Addiction Treatment Program in southern California.